Equal Pay Counts

April 10 is Equal Pay Day. That means women had to work all of 2017 and until this day in 2018 to catch up with what men earned in 2017 alone. Women on average are paid 20% less than men—and Black women and Latinas are paid even less.

Throughout 2018, Lean In is partnering with businesses across the country to highlight the unfairness of the gender pay gap to consumers making everyday purchases.

With the help of adidas, Lyft, P&G, and Reebok—all leaders in the push for equality in the workplace—we’re asking consumers to think about the impact of getting 20% less1 as they make purchases on April 10. Our goal is to raise awareness of the gender pay gap and encourage companies everywhere to commit to equal pay.